Healthy snacks and drinks are thriving. Developments in this segment had made them not only healthier, but tastier and more nutritional.
Organic, non GMOs, free from artificial colors and flavor, low sugar/salt/calories are other major value attributes consumers are looking for.
The convenience behind this segment suiting consumers’ different schedules and drivers – energy needs, hunger, nutrition, indulgence, a discovery experience – it is making it more than a trend. It is part of the nowadays!